Grounded in problem-solving and user-centered design, with experience across vehicles, toys, and consumer products. The focus stays the same across all of it: translating ideas into functional, visually considered solutions.
At Surface Moto, I took their first electric bike from research through to a road-ready prototype, working inside real engineering and manufacturing constraints.
Now at Umeå Institute of Design, sharpening how I think about mobility, systems, and the problems worth solving. Working across companies and disciplines to get sharper at the part that actually matters, knowing the problem before I reach for a shape.